Amoon

AMOON is a luxury boutique hotel positioned as an extraordinary urban sanctuary in the heart of New York City. Conceived as a stark, quiet counterweight to the metropolis outside, the hotel transforms the city's relentless rhythm into a feeling of weightless pause.
Drawing inspiration from lunar stillness and mineral surfaces, the visual and verbal identity replaces typical hotel grandeur with understated elegance. Through tactile touchpoints, from custom stitched linen labels to editorial print collateral and serene digital spaces, the brand invites guests to step off the grid, leave the noise of the streets behind, and experience deep rest in an elevated atmosphere of absolute stillness.

Client: Amoon Hotel
Designer: Ben Huynh

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Gert Tomson

Gert Tomson isn't just a hypnotherapist; he's a guide into the subconscious, unlocking positive perspectives through the power of the mind. Certified and licensed by The UK College of Hypnosis & Hypnotherapy, he offers a unique form of psychotherapy.
Centered on his core element, wood, this identity translates natural materials into visual hypnosis. It blends fluid timber structures with deep, grounding earth tones to create an immersive experience that feels both mesmerizing and profoundly authentic.

Client: Gert Tomson
Designer: Ben Huynh

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Westreach

Westreach is a new mixed-use waterfront development in Governor’s Harbour, Eleuthera, designed to serve both the local community and visitors.
The logo captures intentional movement westward, drawing inspiration from the dynamic interplay of wind and water. Guided by themes of westward orientation, coastal breezes, and serene stillness, the design system balances fluid motion with elegant restraint. Organic forms mirroring sails and waves pair with refined typography and deep oceanic tones to express a sophisticated, elevated maritime lifestyle.

Client: Westreach
Illustrator: Tu Doan
Designer: Ben Huynh

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Act Of Devotion

Act of Devotion is a refuge of sound: a high-energy techno night hosted at a queer bar to honor the fiery, painful, and beautiful journeys that brought us into our true selves.
For this project, I was called to design a poster artwork that captures that raw spirit of transformation. At its core, a human form erupts from the cold shell of a hard drive, a striking symbol of breaking free from binary expectations, tearing through societal algorithms, and claiming our explosive, unfiltered energy. Enveloping the artwork, the text flows as a living, breathing mantra for gay men: a sacred reminder that standing in our own truth is our highest act of devotion.

Client: Frolic Bar
Designer: Ben Huynh

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Kettlebell Pentathlon

Created by World Champion Valery Fedorenko, the Kettlebell Pentathlon is an endurance-based Kettlebell Sport event brought to Vietnam for the first time by Primal in 2024.
Physical balance, the vital heart and defining mastery of Kettlebell Sport, serves as the true soul of the event's visual identity. Rooted directly in Primal's original brandmark, the logo reinterprets a key piece of its DNA to evoke the silhouette and steady control of a lifter in motion. From the high-impact typographical contrast to the core emblem, every design touchpoint reflects this raw equilibrium, commanding a powerful visual harmony that honors the strength, poise, and relentless spirit of an athlete mid-lift.

Client: Primal
Designer: Ben Huynh

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Pink Hour

Pink Hour is Claudie Bar’s signature Friday night, a soulful convergence of live music and urban art in the heart of Saigon.
For my edition, I wanted to create a tactile sanctuary, drawing inspiration from structured textiles and rich, woven patterns. By introducing layered fabric elements, such as intricate plaids and stitched twills, the design physically absorbs and softens the city’s overwhelming roar. It is an invitation for music lovers to step into a sensory haven where noise dissolves into harmony, and relaxation becomes art.

Client: Claudie Bar
Designer: Ben Huynh

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Ben Huynh

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Amoon
Gert Tomson
Westreach
Act of Devotion
Kettlebell Pentathlon
Pink Hour

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