Ben Huynh
Project
Amoon
Gert Tomson
Westreach
Act of Devotion
Kettlebell Pentathlon
Pink Hour
Contact
Designer: Ben Huynh
Physical balance, the vital heart and defining mastery of Kettlebell Sport, serves as the true soul of the event's visual identity. Rooted directly in Primal's original brandmark, the logo reinterprets a key piece of its DNA to evoke the silhouette and steady control of a lifter in motion. From the high-impact typographical contrast to the core emblem, every design touchpoint reflects this raw equilibrium, commanding a powerful visual harmony that honors the strength, poise, and relentless spirit of an athlete mid-lift.